THE MANIFESTO
We don't sell clothes. We sell questions.
Apparel for the chronically skeptical. For those who see through the noise, question the narrative, and wear their dissent with style.
SHOPTHE FRICTION OF AFFECTION
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Love is Patient – The Friction of Affection Series
Regular price From $29.00 USDRegular priceSale price From $29.00 USD -
Love is Kind – The Friction of Affection Series
Regular price $29.00 USDRegular priceSale price $29.00 USD
COLLECTIONS
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THE UNFILTERED COLLECTION
Shop the Hype & Hypocrisy 2026 Collection. Premium streetwear that explores the...
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FRICTION OF AFFECTION
Hype & Hypocrisy: Friction of Affection Collection Love is the ultimate "Hype."...
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RADICAL SOLIDARITY
In a climate designed to keep us divided, standing together is a...
Every thread is a thought.
Every stitch, a statement.
We believe clothing is communication. It's not about following trends—it's about starting conversations. Our designs challenge, provoke, and inspire. Because the world has enough followers.
BEST SELLERS
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"My Antidepressants" Funny Puppy Graphic Tee (Crop Hoodie)
Regular price From $65.50 USDRegular priceSale price From $65.50 USD -
The Only Prescription I Need - Cute Puppy Graphic Unisex Hoodie
Regular price From $59.00 USDRegular priceSale price From $59.00 USD -
The Only Prescription I Need: Cute Puppy Graphic Crop Hoodie
Regular price From $65.00 USDRegular priceSale price From $65.00 USD -
The Core Logo Tee (Women's)
Regular price From $22.50 USDRegular priceSale price From $22.50 USD
BLOG POSTS
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The Institutional Aesthetic: Why We Trust the C...
Choosing a blank garment or a minimalist workspace is a way of reclaiming your own narrative. It forces people to judge you on your words and your actions rather than...
The Institutional Aesthetic: Why We Trust the C...
Choosing a blank garment or a minimalist workspace is a way of reclaiming your own narrative. It forces people to judge you on your words and your actions rather than...
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The Automation of Authenticity: Can Sincerity B...
We have reached a bizarre peak in the digital age: we are now using machines to teach us how to be human. We use generative AI to write our "vulnerable"...
The Automation of Authenticity: Can Sincerity B...
We have reached a bizarre peak in the digital age: we are now using machines to teach us how to be human. We use generative AI to write our "vulnerable"...
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The High Cost of the Performance: Why Intellect...
We are currently living through the most performative era in human history. Every digital interaction, every "story" shared, and every garment worn is filtered through a silent, omnipresent question: How...
The High Cost of the Performance: Why Intellect...
We are currently living through the most performative era in human history. Every digital interaction, every "story" shared, and every garment worn is filtered through a silent, omnipresent question: How...